Teeth whitening, also known as cosmetic tooth bleaching, is
the most commonly performed cosmetic dentistry procedure because it improves
the appearance of stained or discoloured teeth. To achieve whiter teeth,
oxidation breaks down the colouring substances deep within the enamel pores.
Dentists use whitening agents that are more potent than over-the-counter
options and have been carefully designed to reduce tooth sensitivity. Activated
charcoal powders have become increasingly popular in recent years. They are
used to remove stains with a toothbrush. Whitening trays and strips have been
the industry standard for decades, and they typically use carbamide or hydrogen
peroxide.
Growing awareness and consciousness about oral health and
hygiene, as well as the increasing influence of social media on aesthetic, will
drive the global
teeth whitening products market during the forecast period.
Furthermore, the easy availability of teeth whitening products such as
toothpaste and gels via both online and offline platforms drives market growth.
Furthermore, technological advancements have brought a plethora of options for
the teeth whitening products market, which broadens consumer choice and
increases consumer interest in aesthetic dental practises. Furthermore,
consumers are becoming more aware of the importance of having a healthy, white
smile in order to add charm to their personality, which raises awareness about
oral health and hygiene. Furthermore, social media has a significant impact on
modern society. Social interactions via photos and videos draw consumers'
attention to the appearance of their teeth. Dental appearance influences the
attractiveness of a face and thus plays an important role in human social
interactions.
Restriction on the use of teeth whitening products is a
restraining factor that will slow market growth during the forecast period. As
teeth whitening products gained popularity, several regulatory regimes for
their use were imposed around the world. A wide range of teeth whitening
products are produced and sold under restricted conditions by manufacturers and
brands. The restrictions apply to the sale or distribution of bleaching
products used in the production of teeth whitening products. For example, the
use of hydrogen peroxide is restricted, with only a certain amount available
for open sale.
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