India Gin Market Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

 

India Gin Market

The gin industry is predicted to see considerable expansion as a consequence of increasing product premiumization as a result of rising demand for premium brands among India's population. Wild Tiger Beverages, a luxury Indian rum brand, is expanding into the gin market in December 2019 with the debut of Gindia Original Craft gin in travel retail and duty-free. Himalayan Juniper, Assam Tea, Green Cardamom, Black Pepper, Clove, and Sweet Orange Peel are among the 23 botanicals utilised in its formulation, which include Himalayan Juniper, Assam Tea, Green Cardamom, Black Pepper, Clove, and Sweet Orange Peel.

The rising trend of product innovation in the India gin market is expected to enhance market growth. Radico Khaitan, for example, just launched Jaisalmer Indian Craft Gin in India after successfully launching it in over 16 countries and select duty-free shops around the world. The brand has entered not only a new segment, but also a new and growing craft gin category in the Indian domestic market with this introduction. The India gin market in India is divided into four categories: kind, price point, distribution channel, and region. The market is divided into types such as London dry gin, old tom gin, Plymouth gin, and others. Gin is divided into three categories based on price: basic, premium, and luxury.

The London dry gin sector dominates the market by type, while the Plymouth gin segment is predicted to increase steadily during the projection period in India. Consumer preferences are changing, and they are experimenting with new flavours. As a result, marketers and manufacturers must be aware of current market trends and consumer purchasing patterns. Consumers in the country are increasingly choosing high-quality products as their tastes evolve and their lifestyles improve. During the projection period, revenue generation from premium and luxury categories is expected to drive.