Pasta Market Overview, Analysis, Dynamics, Market Outlook and Key Players

Pasta is traditionally an Italian dish, although it has recently acquired appeal all over the world. Pasta is typically created with a dough comprised of durum wheat flour, eggs, and water. The adoption of healthy raw material substitutes for pasta manufacture, such as chickpea flour, among others, in place of traditional durum wheat flour, is projected to boost the market. Customers who are health-conscious are expected to be drawn to the healthier raw material option for pasta manufacture.

Market Dynamics:

Due to an increase in the working population, which is predicted to increase demand for processed foods, pasta consumption is expected to rise during the projection period. According to World Bank data, the worldwide female labour force amounted for 38.96 percent of the overall labour force in 2015 and increased to 39.07 percent in 2017. Furthermore, the worldwide labour force increased from 3.35 billion in 2015 to 3.43 billion in 2017. Over the forecast period, this trend is expected to drive expansion in the worldwide pasta market.

However, because pasta is a high-carbohydrate food, excessive consumption can cause adverse effects such as elevated blood sugar levels and a higher risk of obesity, diabetes, and metabolic syndrome, which is likely to stifle the global pasta market's expansion throughout the forecast period.

 

Pasta Market

Market Outlook:

Due to people's busy lifestyles and increasing internet penetration, the online retailers category accounted for a large market share among distribution channels over the projection period. The global e-commerce packaging market, for example, was valued at US$ 21.43 billion in 2016, according to the Worldwide Market Report. Furthermore, the expansion of online grocery applications (apps) like Target, Grocery iQ, Favado, Amazon Fresh, Natures Basket Limited, Big Basket, and others is likely to enhance the online store segment over the projection period.

To extend their product portfolio and consumer base, major pasta makers are focusing on initiatives such as new releases, among others. For example, in November 2013, Ebro Foods, S.A. purchased the fresh pasta and sauce business from Olivieri Foods, a pasta and sauce manufacturer. Ebro Foods S.A.'s product portfolio and client base grew as a result of this transaction.

 

Key Players:

Nestlé SA, TreeHouse Foods, Inc., Barilla, Ebro Foods, S.A., F.lli De Cecco di Filippo S.p.A, General Mills Inc., BRF S.A., Pastas Gallo, Delverde Industrie Alimentari S.P.A., and Fioribruna are among the major competitors in the global pasta business.