Champagne Market Overview, Dynamics, Outlook and key market players
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Sparkling wine, such as Champagne, is a form of sparkling wine. Champagne is only used to describe sparkling wines made from grapes cultivated in the Champagne area of France. Pinot Noir, Pinot Meunier, and Chardonnay are the grapes needed to make Champagne. The traditional method of making Champagne, which includes grape fermentation and other stages, is known as Methode Champenoise. Non-vintage brut, prestige cuvees, rose, higher dosage champagnes, and low dosage champagnes are among the several types of Champagnes available on the market.
MARKET DYNAMICS
Increased
brand recognition, improving economic conditions, inventive branding, expansion
in the premium wine sector, and rising consumption in emerging markets are all
contributing to the Champagne market's rise. According to Comite Champagne (a
trade organisation for Champagne producers), the worldwide
Champagne market was worth $5.6 billion in 2018, up 0.3 percent from
2017.
Other
elements supporting market expansion include rising disposable income and
rising living standards. According to the Office for National Statistics in the
United Kingdom, the average household disposable income in the United Kingdom
was US$ 32,502 in 2018 and is predicted to increase by 1.4 percent to US$
32,950 in 2019.
MARKET OUTLOOK
In 2018,
Europe dominated the global champagne market, followed by the United States. In
2018, Europe contributed for 69 percent of global sales, according to Comite
Champagne.
Due to
significant demand from markets such as Japan, Australia, and China, Asia
Pacific is the fastest-growing area in the Champagne industry. Japan was the
third largest export market for Champagne producers in 2018, according to
Comite Champagne. Increasing discretionary income, a higher standard of living,
and an increase in the number of HNIs are all driving growth in this region.
According to the World Bank, per capita income in East Asia and the Pacific
increased by 2.2 percent from 2016 to US$ 10,368 in 2017.
KEY MARKET PLAYERS
In order to
increase their market position, players in the champagne industry are employing
a variety of techniques, such as new product launches. For example, Moet &
Chandon debuted its new Grand Vintage 2012 champagne range in April 2019. Pinot
Noir and Meunier grapes are used to make the champagne. Moet & Chandon was
able to broaden its product portfolio as a result of the new product launch.
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