Shavers Market Overview, Drivers and Restraints
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Waxing is a popular method of hair removal, but it is more painful and expensive than shaving. Electric shavers, such as epilators and trimmers, are becoming increasingly popular around the world since they eliminate the need for recurring purchases. For shaving the legs and armpits, ladies are increasingly turning to shavers. They're long-lasting, simple to operate, and inexpensive. Cartridges, disposables, and electrics are the different types. They're easy to find in supermarkets and hypermarkets, as well as convenience stores and online.
Market Drivers
Over the
forecast period, technological advancements such as the introduction of
electric shavers are expected to fuel market expansion. For example, Manchester
United and Remington teamed together in September 2019 to produce a co-branded
product line. The limited-edition collection features club colours and the
iconic Manchester United emblem, as well as grooming and hair styling products.
Electric shavers, beard trimmers, hair dryers, clippers, and styles are all
included.
Market Restraints
The global
market is being shaped by an expanded female consumer segment, rising
disposable shaver usage, and rising desire for convenient premium shaving
products. In this market, key player collaborations and increased demand for
simple-to-use goods are projected to boost sales.
Over the
forecast period, rising demand for multi-blade razors with lubricating stripes
is likely to drive market expansion. For example, Gillette introduced the
Fusion ProShield in November 2015, which has lubrication before and after the
blades to protect against irritation during every shave - no matter how many
strokes a person takes. As a result, shavers
market growth is predicted to accelerate.
Shavers Market |
Many
manufacturers are implementing a smart approach to improve product distribution
channels in order to reach the target customer, which is likely to boost market
growth. For example, in April 2019, digital direct-to-consumer razor firm
Harry's announced plans to expand into the offline retail industry by
partnering with Boots to offer its products in 300 UK stores.
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