Cats have a
higher protein demand and a lower carbohydrate requirement. Fish and chicken
are used as animal protein sources in cat wet food. Roasting, extraction, and
fermentation are all processes for extracting flavour and extracts from animal
sources. Plant protein, which has a low biological value and is unsuitable for
cats, is found in the majority of dry cat food. Due to the conversion of food
into fat, a high carbohydrate diet causes diseases such as diabetes and feline
asthma in cats. As a result, in order to meet the nutritional needs of cats,
cat wet food is gaining a lot of traction over cat dry food. Cat wet food is
prepared individually for kittens and adult cats based on protein and fat
content and sold through various distribution channels such as specialty pet
care stores, hypermarkets, and supermarkets.
The
inclination of cat owners to feed their cat wet food is driving the
rise of the global cat wet food market demand. This is due to the fact
that cat wet food delivers superior nourishment to cats who have lost their
appetite due to illness. However, the greater cost of wet cat food compared to
dry cat food is projected to limit the market's expansion. Furthermore, wet cat
food has a shorter shelf life than dry cat food and requires refrigeration once
the can is opened, limiting market expansion. On the other hand, the
availability of cat snacks, which are also accessible in a wet form, is likely
to provide a lucrative possibility for future market expansion.
Global Cat Wet Food Market Outlook
The
specialty stores market is expected to grow significantly over the forecast
period, based on distribution channel. This is due to significant players in
speciality retailers launching more new products. In March 2017, Nestle Purina
Pro Plan introduced a new prime plus adult 7+ formula to help cats' health. The
Prime Plus adult 7+ formula was launched only in specialist pet care stores
across the United States. The product contains antioxidants, prebiotic fibres,
omega 3 and omega 6 fatty acids, and comes in four wet options: Salmon &
Tuna Entree Classic, Ocean Whitefish & Salmon Entree, Turkey & Giblets
Entree, and Chicken & Beef Entree Classic.
In 2017, the
worldwide cat wet food market was dominated by North America. It is expected to
maintain its dominance during the projection period, owing to a higher presence
of cat wet food makers in the region. Mars Pet Care Inc., Nestle Purina Pet
Care, Hill's Pet Nutrition Inc., and Big Heart Pet Brands, all based in the
United States, offer a diverse cat wet food product portfolio and a
well-established distribution network across North America.
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