Gin is a
distilled alcoholic beverage made from grain and botanicals in various tastes.
Because of the inclusion of juniper berries, it is well-known for its pine
flavours. Gin, on the other hand, is a Dutch product, but the English
popularised it over the world, and it is now produced and drunk all over the
world. It is made from a variety of cereal grains, including rye, barley, corn,
and wheat. Gin is distinguished from other liquors by the use of botanicals
during the distilling process. It is not a simple infusion. Juniper berries
provide the aroma and flavour of gin, as well as the pine flavour. Gin is made
from a variety of botanical recipes, flowers, spices, and a variety of herbs
and fruits. The most typically utilised botanical ingredients in the manufacturing
of gin are almond, fennel, cassia, coriander, anise, angelica, and citrus
peels.
Opportunities in the Market
Over the
forecast period, a strong distribution network among key Indian-made foreign
liquor players is expected to promote
India gin market expansion. Radico, after United Spirits, has the
second-largest distribution network in India. It sells through 35,000 retail
shops in India, covering about 80% of the country's liquor-consuming areas. It
has also made inroads into the Department of Canteen Stores (CSD).
Increased
alcohol use among women is likely to increase demand for white spirits such as
gin and vodka, resulting in India
Gin market expansion. Women are 50% more likely than men to drink to
get intoxicated on purpose, and twice as likely to get drunk unintentionally.
Furthermore, young women are more likely than young males to drink, with an
average of 5% of adult women consuming alcohol.
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| India Gin Market |
Market Restraints
The
expansion of the India gin industry is projected to be hampered by stringent
government regulations that vary by state. The distribution system for alcohol
varies by state, with roughly 70% of alcohol sales taking place through a
government-controlled distribution system rather than a free-market
distribution and auction system. Furthermore, the government keeps a close eye
on the prices of goods and the sizes of stock-keeping units that are allowed
(SKUs). This is expected to stifle market expansion.
Key Takeaways:
In terms of
value, the economy segment dominated the India
gin market in 2018, accounting for 98.8% of total market share, followed by
premium & luxury.
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